Payroll Processing Company
This is a payroll processing company targeting businesses with 2-200 employees. They originally came to us asking for help developing a direct mail campaign to announce - and generate new business for - a new service they wanted to offer. After meeting with them to discuss messaging, target audience, value proposition and ROI messaging, we determined that some market research was required to help them to best identify the need for - and the messaging of - this product line.
We developed a survey to send to a targeted audience with the following objectives:
The results of the survey taught our client many important lessons about their market, the position they hold in the market, how their target audience uses and/or perceives outsourced payroll providers, and most importantly, the characteristics they look for/feel are most important in a payroll processing vendor. Our next steps include taking the data and developing new marketing materials, value propositions, and a direct mail campaign that will generate new business for the small but growing company.