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SERVICES


The Burke Marketing + Strategy team has decades of experience in the execution of the marketing discipline, giving us a depth and breadth of expertise typically found in larger consulting firms. Our core services can be segmented into three categories: Research + Strategy + Execution.

RESEARCH

Before a strategy can be defined, a business case developed or a marketing tactic be executed, we roll up our sleeves and gather the data needed to make the most informed business decisions possible for our clients. Our superior reputation derives from our expertise in defining problems, developing research designs, executing complex studies, analyzing data, and interpreting results to enable our clients drive the most value, revenue and ROI from their business decisions.

Research services offered include:

  • Primary & Secondary market studies
  • Qualitative and Quantitative data collection and analysis
  • Incentive-based surveys executed by phone, email, direct mail
  • Focus groups – both online and traditional offline
  • Competitive Research, Analysis and Mapping

STRATEGY

Marketing strategy is a process that allows an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy is not a one-size-fits-all event: A good marketing strategy should integrate market research, sales and marketing goals, and a company’s overall product and market vision into a cohesive whole. Burke can either lead or guide your business through the intricate world of marketing strategy so you can continue to focus on day-to-day business goals and issues.

Examples of strategic process offered by our team include:

  • Market Segmentation and Target Market Identification
  • Development of product and marketing plans
  • Product Launch mapping
  • Business plan and business case development
  • Financial and strategic analysis

For more information, send us an email at info@burkestrategy.com, or contact us today at 616-240-9853.